I am a lifestyle and travel content creator based in South Korea, dedicated to helping travelers, expats, and residents navigate life here. My work includes creating practical guides on using public transportation, preparing for travel, and exploring Seoul like a local. I actively promote K-beauty products, review restaurants and cafés, and highlight unique cultural and historical experiences. My content also showcases hidden gems, such as family-owned businesses and unique attractions, often overlooked by traditional travel guides.
I am an ambassador for Hyygia, a shower filter company, where I create content showcasing the product’s benefits for individuals concerned about water quality and skincare. Additionally, I work with Exprive, a platform that connects people with unique travel experiences, by promoting and reviewing their curated services to inspire others to discover new ways of exploring South Korea.
I also write for United on the Rock magazine as a beauty writer, where I create articles focused on skincare, beauty products, and trends. My role allows me to highlight products that resonate with audiences passionate about beauty and self-care, bridging global and Korean beauty trends.
I am active on all major social media platforms, including Facebook, Instagram, YouTube, TikTok, Lemon8, and Snapchat, where I share engaging content with my growing audience. Through Facebook groups, I have access to over 20,000 members in the military community, enabling me to connect directly with military families and individuals interested in exploring Korea.
In addition to brand collaborations with Lounge, Picky, and other local businesses, I am an active member of:
• Korea Content Club, where I collaborate with other creators, improve my skills through workshops, and gain insights into content development.
• Pyeongtaek International Exchange Foundation (PIEf), contributing to cultural exchange and promoting Seoul’s unique attractions.
• Seoul Global Seoul Mate, supporting Seoul’s tourism initiatives and showcasing hidden gems.
• Plus Planner, collaborating with local tour agencies to highlight unique travel experiences.
Through my work, I aim to inspire and guide others to confidently explore Seoul and enjoy its vibrant culture. My content blends lifestyle and travel, making each experience relatable and accessible to a diverse audience. By producing engaging videos, blogs, social media posts, and written content, I help others make the most of their time in South Korea.
I also hold two degrees: a Bachelor’s in Computer Information Systems and a Master’s in Business Administration (MBA), which have equipped me with the skills to manage my platform, collaborate with brands, and engage with my audience effectively.